Meta Said to Be Aiming to Fully Automate Advertising With AI by 2026 6q2w2g Technology News

Meta's apps have 3.43 billion unique active s globally. 32p12

By Reuters | Updated: 3 June 2025 15:31 IST

Meta Said to Be Aiming to Fully Automate Advertising With AI by 2026

Photo Credit: Reuters w1s36

Meta's shares were up nearly one percent in morning trading

Highlights

Meta also plans to let rs personalise ads using AI
Google, OpenAI have also launched video and image-generation AI tools
Zuckerberg last week stressed that rs needed AI products

ment

Meta Platforms aims to allow brands to fully create and target ments with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter.

The social media company's apps have 3.43 billion unique active s globally and its AI-driven tools help create personalised ad variations, image backgrounds and automated adjustments to video ads, making it lucrative for rs.

A brand could provide a product image and a budget, and Facebook with budget suggestions, the report said.

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Meta also plans to let rs personalise ads using AI, so that s see different versions of the same ad in real time, based on factors such as geolocation, according to the report.

The owner of Facebook and Instagram, whose majority of revenue comes from ad sales, referred to CEO Mark Zuckerberg's public remarks about AI-driven ads, when ed by Reuters.

Zuckerberg last week stressed that rs needed AI products that delivered "measurable results at scale" in the not-so-distant future. He added that the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.

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Social media firms such as Reddit are increasingly investing in AI and machine learning tools to attract rs in an intensely competitive ad market.

Meta's shares were up nearly one percent in morning trading, while stocks of ad giant Interpublic Group and Omnicom Group fell 1.9 percent and 3.2 percent, respectively.

Shares of 's Publicis Groupe SA slid 3.8 percent. US-listed shares of WPP, the owner of agencies GroupM, Ogilvy and VM, were down 2.2 percent.

Technology firms such as OpenAI have also launched video and image-generation AI tools, but their widespread adoption in advertising remains in doubt as marketers weigh concerns over brand safety, creative control and quality.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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