LG Smart TVs Are Showing Screensaver Ads to ‘Utilise Idle Screen Time’ 1d5m5e Technology News

These ads on LG smart TVs are being introduced by LG Ad Solutions, a subsidiary of the tech giant. 721n4r

Written by Siddharth Suvarna | Updated: 27 September 2024 19:39 IST

LG Smart TVs Are Showing Screensaver Ads to ‘Utilise Idle Screen Time’

LG said adding these screensaver ads will better utilise the idle screen time of s 5r632u

Highlights

These screensaver ads are being shown on LG’s OLED Smart TVs
LG is reportedly showing carousel-styled and full-screen ads
The ads are said to be localised to the region the smart TV was set in

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LG smart TVs have reportedly begun showing ments to s on the screensaver screen. LG Ad Solutions, the company's subsidiary focused on branded activities, announced this move earlier this month, and it appears that these ads have made it to the company's smart TVs. Notably, the company highlighted that showing screensaver ads will make better use of the idle screen and engage s. The consumer tech company also said that showing these ads can increase clients' brand awareness and perception.

LG Smart TVs Showing Screensaver Ads 4o4s5x

Earlier this month, LG Ad Solutions announced the launch of Native Screensaver Ads, a full-screen advertising experience which activates on the home screen of LG smart TVs. The company added that this “ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into a valuable engagement opportunity.”

According to a Flatshd report, s are now seeing these ads on their smart TVs, including the high-end G4 OLED TVs. These ads are said to be displayed in either carousel format or full-screen. The content of the ads is said to be unrelated to the TV experience, and are largely brand-focused. These screensaver ads reportedly appear before the regular screensaver appears, and are localised in the language of the region the smart TV is set in.

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LG Ad Solutions highlighted in its press release that similar ads will also be hosted on LG Channels (the company's free and ad-ed streaming service) and Content Store. Highlighting the decision to introduce these ads, Dave Rudnick, Chief Technology Officer at LG Ad Solutions, said, “Now, 93% of viewers multitask while watching TV, engaging in activities like messaging, shopping, browsing social media, or playing games on their phones. Through testing, we validated that Screensaver ads present a valuable opportunity for brands to be front and centre on the largest screen in the room.”

Notably, many streaming platforms including Disney+ Hotstar either have ad-ed tiers or show ads in between the shows. Technically, s do not own the content on those platforms and pay for a service, which is how these companies justify ad-based revenue. However, LG's decision to show ads on the screensaver screen is unique in the consumer tech space as s have to watch ads despite paying for the smart TV upfront.

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Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More